Shop owners at Arturo Calle noticed the clothing in the display window was fading very quickly. The damaged merchandise was cutting into their profits and replacing the display was time consuming. So the local LLumar distributor recommended a clear LLumar film with an ultraviolet rejection of 99.9%. Since the installation, the merchandise can be exposed in the shop windows for longer periods of time without damage. Shoppers can still view the clothing and don’t notice the clear shield of protection provided by the film.